Why Sales Of Brad And Angelina’s $390 ‘Pandemic’ Champagne Will Soar
Brad Pitt and Angelina Jolie’s company launches its first champagne on 15 October for $390 a bottle, despite a slump in champagne sales during the pandemic.
Brad Pitt and Angelina Jolie’s new champagne house, Fleur de Miraval, launches its first champagne on 15 October. The couple, who divorced in 2016, still operate the business together as an investment for their children.
According to People magazine, the champagne house is in the small French village of Mesnil-sur-Oger, which is home to some of the most valued champagne vineyards in the region–the champagne house, Krug, is just down the road. The venture is in partnership with the Perrin family (wine producers, who own 50% of the Miraval company) and the Peter’s family (reputed champagne producers and the couple’s new champagne business partner). It is also nearby to the Peter’s family home who own 45 acres in the village.
Wine professional, Andreas Larsson, who was named the World’s Best Sommelier in 2007, was treated to an advance tasting last week and reviewed the champagne in an Instagram post calling it “the champagne that everybody talked about, but no one has tasted yet.”
Quoted in People magazine, he said it was “layered and nuanced with chalky notes, fresh hazelnut, marzipan, fresh butter, pink citrus and lemongrass.” He explained that the Pinot grapes, which make up 25% of the champagne grapes, provide aromas of gingerbread, cherry and crushed raspberry (the remaining 75% comes from matured chardonnay grapes). He finished by giving it a score of 95/100, saying it was one of the top three champagnes he has ever encountered.
The project has been five years in the making, spurred on by the family’s success with Miraval rosé wine in Provence, announced in January 2020. Most champagne houses age the product in stainless steel vats but Fleur de Miraval is using 5,000-liter barrels of French oak, much as whiskey producers do (this allows for a diffusion of flavor between the wood and the champagne).