Fred Franzia dies; vintner changed the wine industry with “Two Buck Chuck” Fred Franzia once said that if you get a group of consumers together and have a blind tasting between his $2 wine and a $10 wine, most wouldn’t be able to taste the difference. “If you can’t tell the difference or taste the difference, then why spend the money?” he said. It’s a question he posed and acted on in a blind move of his own in the middle of the grape surplus of the early 2000s, creating his Charles… Read More